Trade mission strengthens ties between Zuid-Holland and South Germany




Approximately sixty (60) entrepreneurs, managers and researchers from Zuid-Holland have visited German partners in Munich and Stuttgart. This has provided useful knowledge and contacts in the field of Cyber Security and Personalised Medicine, themes on which the regions can reinforce each other.

Personalised Medicine and Cyber Security

The trade mission consisted of several programmes, one of which focused on Personalised Medicine. Many companies in the Southern German region are advancing more and more in responding to the technological developments that enable ever more personalised healthcare. Therefore, a mini-conference on 'Personalised Medicine' was organised in both Munich and Stuttgart, alternating short substantive contributions, pitches, and one-to-one conversations.

The delegation within the framework of the second programme, Cyber Security, focused on generating exposure for Dutch developers/suppliers of cyber security solutions for industrial and corporate use. There was plenty of room for individual companies to present themselves and to conduct individual interviews with potential partners. Cyber Security is a hot topic in Germany. Given the German investment in Industry 4.0 and the attendant increased digitalisation of creative and production processes, cyber security solutions are becoming ever more relevant. At the same time, the traditional manufacturing companies lack the necessary in-house expertise.

Exploring new cooperations

The accompanying businesses were flanked by a strong delegation from the EPZ, Zuid-Holland's economic board. Led by Ab van der Touw (CEO Siemens Nederland) and Adri Bom-Lemstra (Member of Zuid-Holland's Provincial Executive Board), they spent two days visiting, among other, Siemens, the Technical University of Munich, the Handwerkskammer für München und Oberbayern, Bayern Innovativ, the Bayerische Wirtschaftsministerium, the Wirtschaftsministerium Baden-Württemberg, and Fraunhofer. With representatives of these parties they explored cooperation in the fields of science, innovation, and vocational education. Useful contacts have been made in this context, forming a lead for further cooperation between Zuid-Holland and South Germany in the near future.